In a world that’s not only changing radically, but also leaving no casualties behind, women suffer a unique fate – societal, and often self-imposed restriction from freely venturing out and earning a livelihood on their own terms. Not only in India, but across the globe, most women are deprived of basic rights to freedom.

MOWO is a result of years of culminated efforts and realizations by its founder Jai Bharathi (JB), who encountered the sub-par and highly unequal social disposition of women first hand during her motorcycle expeditions. As a free-willed, independent woman herself, JB realized the power that mobility can lend women. To her, motorcycling has always represented freedom, empowerment and responsibility. She then took up the cause of empowering women through the same tools that have driven her passion – mobility.

MOWO (Moving Women) has been hailed as a revolutionary initiative aiming at empowering women to be self-reliant and independent by aiding them with two/three wheeler trainings and consequentially, offering related livelihood opportunities.


To create a safe and reliable commute option “For and By Women”, and in doing so, empower women to become socially and economically self-reliant.


Creating a generation of confident women who are equipped with mobility as a skill for empowerment and employment.

Our Advisors

Smt.Vanitha Datla

Vice Chairperson, ELICO Ltd.
Managing Director, Elico Healthcare Services Ltd.

Over the past two decades, she has acquired experience across diverse sectors such as Financial Services, Insurance Services, Cement, Power, Security Printing, Instrumentation & BPO services, with stints in the USA and India.

• Chairwoman, Indian Women Network (IWN-CII), Southern Region, 2017-2018

• Board Member, WWF State Chapter, Andhra Pradesh & Telangana. 

Dr Sai Daayana
Gynecologist, Apollo Hospitals.

Trained and worked in the UK as a gynecologist and gynecology cancer specialist, she is passionate about raising health awareness and knowledge regarding cancer prevention.

She dedicates a lot of her time promoting well-being amongst women of all age groups via talks, workshops and health camps.

Dr Mamatha Raghuveer Achanta
Founder/Director, Tharuni NGO.

Child Rights Activist relentlessly fighting for the rights of children, particularly girls, and instrumental in bringing about changes in the Law for Prohibition of Child Marriages.

Started ‘Tharuni’, a Voluntary organization in the year 2000 and has been working for the empowerment of Adolescent Girls, Women & Aged.

•Executive Board Member, Bharosa – An Initiative of Telangana Police.

•Member, Prohibition of Child Marriages

•Ex-Chair Person, Child Welfare Committee, District Warangal

Our Founders

Jai Bharathi

An avid motorcyclist, was conferred by Department of Women & Child Welfare, Govt. Of Telangana with “ Vishishta Mahila Puraskaram” under Adventure category in 2019.

Co-founding the Bikerni Hyderabad, a regional chapter of ‘The Bikerni’ an all-women motorcycle club in 2013, she led motorcycle expeditions to Ladakh, Kanyakumari to Kashmir, cross-country expedition across six nations covering 17000 kms & Bathukamma Ride covering 1200kms in Telangana promoting women safety, Incredible India & Telangana tourism. Her efforts in the field of motorcycling have been appreciated by Hon’ble Prime Minister Sri Narendra Modi & Hon’ble Chief Minister of Telangana Sri.K.Chandrasekhar Rao.

Jai Bharathi’s passion for travel took her to all the UNESCO world heritage sites in India in 2012 and the first winner of GoUnesco travel challenge. Later on she kept visiting UNESCO sites to every country she travelled to. She did a solo backpacking tour and visited 11 UNESCO sites in 11 days across Turkey.

Over the last decade, she worked with several NGO’s in the fields of women empowerment, children education, solar lighting & relief works during natural calamities. Her passion towards two wheels and inclination towards the society has triggered the thought of empowering women using mobility as a tool.

She has authored a book on organising & leading the first of its kind all women cross country motorcycle expedition which will be released shortly.


Late Sri Hari Charan Sammeta

A BITS Pilani Alumnus, Hari worked in executive roles in Lanco and Deloitte. Apart from his profession, he was a passionate motorcyclist and served as the Secretary for the Harley Owners Group, Banjara chapter,Hyderabad. He was one amongst the men who believed that empowering women was the way forward for a better society. Hari has been instrumental from the conceptual stages of MOWO in setting right strategies for bringing in the social transformation of women in mobility sector. Though the roads he liked have taken him away from us, we look up to him as a guiding light and ensure that the strategy he set will impact women at large.